The Ideal Start-up is a guide for business startups, covering the fundamental aspects that everyone starting a business should know. It is a handbook covering the practical aspects of starting a business with reference to the Ugandan perspective.
The book covers topics like coming up with your business idea, raising startup capital and how to make and present winning pitch decks and business plans. Other topics eplain how to manage legal aspects of the business, comply with ta laws, develop and execute a winning team.
The book also covers how business can do proper bookkeeping and records management.