How To Commercialize Research Services And Products: A Practical Guide For Researchers and Research Institutions By Prof. Dr. Moses Muhumuza (PhD)

Cover: Paperback
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Commercialization is a process of managing or running something principally for financial gain. Many academic staff in universities and other research institutions apply their research knowledge and skills in conducting academic research activities, teaching and learning of research and in production of academic publications. Rarely do they employ their research knowledge and skills in offering research services and products for commercial gain.

Research as a process generates knowledge and knowledge is something (as a process and as a product) that is valuable to everyone. If research is commercialized, it can generate financial benefits to individual researchers and research institutions.

This book not only unpacks the concept of commercialization as applied in the research context but also presents a taxonomy of commercial research services and products that individuals and institutions can offer.
In the book, you will find practical advice on:

• Processes for commercializing research services and products.
• Costing research services and products.
• Marketing and selling research services and products.
• Institutionalization of commercial research services and products.

This book is a pathway for individual researchers to attain financial freedom and research institutions to realize financial sustainability.

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